What you do when nobody’s watching determines who you become.
In this episode of the We Legit 16: Stories & Hustle Podcast, we break down how building a brand from the ground up takes consistency, discipline, and a strong entrepreneur mindset especially when there’s no recognition or support.
From zero attention to real results, this episode is for anyone building a business, growing a brand, or chasing a dream while feeling overlooked or close to quitting.
If you’re struggling with motivation, consistency, or staying focused, this conversation will push you to keep going.
Topics Covered:
- Building a brand from scratch
- Entrepreneur mindset
- Consistency & discipline
- Staying focused when nobody is watching
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#Entrepreneurship #Consistency #Discipline #BrandBuilding #WeLegitclothing #welegitpodcast #Hustle
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Yo, what's good, you're locked into the We Legit Story and
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Hustle podcast where real stories meet real grind.
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This platform is for hustlers, creators, entrepreneurs, and
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everyday people turning pain into purpose.
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If you are chasing a vision, building from the ground up, or
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grinding when nobody's watching, this podcast is for you.
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Now let's get into it. Today's episode is Consistency
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when nobody is watching in this episode is focused on the unseen
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work, the grind that happens with no likes, no sales
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notifications, no applause. It's about showing up when
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motivation is gone and results are delayed.
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What I mean by that is when you're starting a company or
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being a brand new employee to a company or you're just starting
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out being adult into life, you should have some type of focus
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on something. Everybody focus is different.
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As I said in my previous episode, everybody program is
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different. So this episode can relate to a
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lot of different things and not just in a business aspect, but
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I'm gonna give it this episode and a business aspect and you
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can take it for your personal dwellings and what's going on in
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your life personally. And what do I mean by unseen
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work? Basically, nobody sees how you
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put together your designs, formulate a plan, structure or
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whatever it is that you're building.
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Brand wise and company wise, nobody's there to see the work
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as in how you do this. How long do you stay up?
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How long are you working on this?
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Like what is it giving? What's this company, this
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business giving you the motivation of how to keep
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pushing, how to keep going. Same for artists in the studio.
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What is it that motivates you and wanna put this out to the
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whole world to see and one that's the unseen work of the
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grind. And then as you're putting all
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this together, you're not getting any likes in the process
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of building. So that's another thing on and
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what is the motivation? And then after the no likes,
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you're not getting any sales, you're not getting all
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notification. So for some people, it might be
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something that they always want to do and wanted gratification
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on it don't even care about notification sales or applause.
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It's something that's in you that motivates you on doing what
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it is that you do. Some people get satisfaction of
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seeing other people happy. Some people get satisfaction of
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helping others and don't want nothing in return.
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So as we go on, the description will be like everybody loves the
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highlights, but nobody talks about the days when the numbers
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don't move and the support is quiet days like that.
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It has you constipating on if you wanna do this or not.
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And I'm not gonna lie, when you put your hard earned work into
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something, whether it's you're pressing a shirt or a
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sweatshirt, things that I do, clothing, wines, whether you're
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making a cooking video, you're doing all the edits, you're
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putting all the soup production together or it's a vlog of you
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recording your vacation with the kids and all that other stuff.
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Or it's just a simple grocery store.
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You run your errands. You just want to show people
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what it is that you can do, the deals that you come across and
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you just want to spread the word and keep everybody informed.
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And no cap. When you get no type of
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gratification from it or even like a support or like or barely
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any views, it kind of hurt. Not me per SE, but for someone
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that's not strong minded, it will hurt because it's like they
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put all this work together. Ain't no telling how long they
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did the editing. They pay for the editing, how
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long they've been working on this and put together in there.
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And in their head they think all this gonna be looking good.
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People gonna gravitate to it, you know, saying I can't wait to
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put this up. Then you put it out and I don't
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do nothing. It's like, why did I do all
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this? You know, saying what I do this
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for, you know, I'm saying. And it's kind of like it will
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hurt a person that's not strong minded, it will hurt them really
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hard, and it'll make them not even want to do anything no
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more. But in this episode, we're going
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to break down what consistency really looks like when nobody's
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watching. The late nights, the early
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mornings, self doubt and the different discipline it takes to
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keep going. And then when nobody's watching,
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your mind is always race racing as an employee because not as
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employee, but as a building a brand or a company because you
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want to stay relevant, you want to keep things going.
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So you got to be up late night, early mornings and stuff like
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that. You got put stuff together, you
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got go to your archives catalog, see what you can work on.
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You're always going to be working on something, something
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always going to come across your mind because, you know, you want
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to stay relevant. You want to see this thing grow.
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It's like when you plant a seed, you know, I'm saying you'd be
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eager to see how the flowers gonna turn out or whatever it is
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that you're planting. You want to see how it grow.
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So it's always good to stay on top of things, keep things
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going. And you know, don't be subject
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to being discouraged because your content is not blowing up
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like how it is for others because it doesn't matter what
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it is that you do. You got to start from the ground
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up. So if you're not getting any
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likes and views at first, it's OK.
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It's just the start of the process.
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And once you get past that process, trust me, the things
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that's going to start getting easy, the self doubt is always
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going to be there whether you're on top or not.
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Because I can put something out that I'm not too confident on,
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but somebody else might love it. So things can be.
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Things can happen at an instant, real quick and fast, in a hurry.
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You wouldn't even realize it. So there's always going to be
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self doubt. But the discipline, the
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discipline is going to keep you right.
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Because long as you have a strict program and structure and
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you don't go over or disapprove on boundaries, you're going to
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be all right. Also, if you're building
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something from the ground up and feel it overlooked, that's
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normal too, because a lot of people can say to me, well,
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everybody has a clothing brand, everybody do this and that.
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Yeah, everybody has it, but they don't do it the way I do it.
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So it's the same thing for food franchises.
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You got McDonald's, you got Burger King, you got
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Chick-fil-A. They all sell the same thing,
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but the recipe and the slogan is different.
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So it's never one in the same. Whenever you purchasing from a
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company, just realize it might be the same thing but something
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might be different about this particular company and then
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we're gonna get into the illusion of the overnight
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success. Why people only see results and
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not repetition. Reason being once you finish
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editing, filming, recording, putting things together,
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speaking, talking, going over with your crew if you have a
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crew or talking to a close love on a friend that is supporting
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you on your journey and nobody would ever see.
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That's why people will see the results and not the repetition.
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Cause results is the final product that you put to the
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world on social medias where people can see it but they're
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not gonna see the behind the scenes stuff because it involves
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work, a whole lot of work. And also we're gonna get into
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the years before the breakthrough.
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Some people have a set standard on what it is they wanna do me.
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When I started my company I wanted to do a slow and steady
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approach. I did my research and I knew it
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was gonna take a while to be noticed.
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And now from the research I did and staying consistent all this
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time, that repetition and that being being disciplined and
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keeping a straight strict program is gonna get me where I
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am today. So I have, I won't say I broke
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through, but most definitely getting noticed. 6 magazine
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articles, three from the Nashville Voyage, two from
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Canvas Rebel, one from Bold Journey, Google Wheel, legit
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clothing and them articles will pop right up.
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For some people they feel like I made it and broke through
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outside. Looking in I can see that, but
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being in the position I still want to do more.
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I'm cool where I'm at, but I still want to do more.
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And then when you look at it from an outside person's
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perspective, they only seen it in social media wise.
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So social media, it's always gonna look good.
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The glitz, the glamour, whether you got 2 likes, whether you got
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100 likes, it's gonna look good 'cause someone gone, the
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consumer is gonna look at like, Dang, that person really did.
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I wonder how I can do something like that.
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Or they might be scared, timid, you know, I'm saying the world
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is harsh, hard, dirty. So once you realize that and you
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are comfortable who you are as a person, the world is nothing.
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It's not going to affect you at all.
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It's just going to be 1 things, OK?
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They do that to everybody, real life.
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Say you've been doing it by yourself for a while and you
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come into a relationship with a significant other.
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They seen everything from the social media standpoint, but
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once they see the real life of everything, that's when it's
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gonna hit like this is all this is all a bit much.
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I ain't expect all this. And of course, a person that
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only sees you on social media is gonna see the glitz and the
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glamour. Well, once they see all the work
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you got to put in, that's where the fight or flight situation
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will come in. That's when you know this person
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is going to be there for the long haul, help build and create
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or they just wanted to be around for the for the clout.
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And I won't even say fame for the clout.
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Then we're going to get into discipline over motivation.
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Why motivation fade fast? Motivation fades fast because a
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lot of people get into things expecting one thing, but not
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really expecting to start from the ground up.
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Like I said, when I started my company, I knew a lot of people,
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so I figured I would blow up pretty fast, but it didn't
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happen. I had to start from the ground
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up. I had to stay consistent and I
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necessarily had to prove anything, but I had to prove
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that what I said I wanted to do is what I want to do.
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And, you know, coming in, coming out of poverty and from the
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black community, you know, a lot of people say a lot of things.
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So a lot of people not gonna gravitate to every little thing
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that you do. They're gonna sit there and
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watch and make sure that it manifests and see if it's worth
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worth investing and see if it's gonna come true or it's gonna be
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one of those, hey, you know, he did it for a little bit, but
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that was it. Know the same old song, the same
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old song. So that's why motivation fades
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fast for a lot of folks because they don't prepare for not
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making any money, any traction or anything.
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So if you're not getting what you thought you was going to get
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due to how you are as a person and the people you know in
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popularity and you're not ready or structure yourself for actual
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downfall or struggle, your motivation is going to fade fast
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because you're not ready. It's just not ready.
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And with that being said, you gotta create routines that don't
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depend on feelings. And like I said in my previous
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episodes, when I wake up in the morning, I stretch.
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I put together stories, go through my archives, see what I
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can put out story wise to stay relevant, be seen.
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I come up with posts, take pictures and do all kind of
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stuff just to keep people like hey, this is what I'm doing,
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this is what I'm doing and they can see it.
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Oh new customer, hey send me a picture of what you bought.
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Bam, new picture, new merch, new audience, new views.
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Gotta stake assistant. And when you have a routine and
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if you long as you keep the same program and don't bend it or
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break it, it's going to become easy and it's going to be second
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nature. With that being said, doing the
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work, tired, stressed and discouraged.
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That's everyday life. You can go to work and just be
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tired, stressed, and discouraged, but you still want
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that paycheck. So you got to stay disciplined.
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Whatever it is that you do. The motivation can fade all day,
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but you still got to be disciplined because you want a
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roof over your head, you want things, you want to go on
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vacations. You know, I'm saying so that
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right there will motivate a person to keep going with the
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discipline, showing up when tired and stressed and
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discouraged. That's really hard, especially
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when it's like a day. It's like some people just can't
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catch a break. They just work, work, work,
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work, work and don't catch a break.
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So it's kind of hard. Some people really got a
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structure there, 24 hours every day.
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Even if it's 30 minutes to an hour, you still got to structure
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it, help you feel better in the long run.
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And we're gonna get into working in silence, protecting your
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vision from the outside noise. For me, when I started my
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company, I didn't really tell too many people.
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I only told the circle that I interact with on a daily basis.
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I was showing them things, telling them things little by
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little, putting the vision together, but not so much doing
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too much talking with people outside the bubble.
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So as I was getting ready to launch, I was showing people,
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hey, this is what I got. You like this, you like that
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mix, you know, mixed signals, mixed emotions, people feeling
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it, people not feeling it, sunset, All is good when I put
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it out, you know nothing. So motivation can fade that
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quick. When you show some show body,
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show something to somebody, show what you're working with to
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somebody and discourage it. Bam, that can hurt a person like
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right then and there on the spot without you even know them
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noticing. And that's why moving quietly
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builds a stronger foundation, because when you're building
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something, doesn't matter what it is, it could be a car, it
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could be a home, new addition to the house, a bar, you know, I'm
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saying any type of project, when you do it quietly, nobody
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expecting what it is that you're doing.
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And bam, when you pop up and showing what you got, the
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stronger the foundation is gonna be because now you know how to
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work quietly. Do what you gotta do.
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Keep your vision going, keep the structure going, stay in
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routine, stay in discipline. And once everything is done,
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then it's like, wow, that's what you've been working on.
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Yeah, man, check it out. That's when it gonna be like,
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OK, I see what you like. So you are who you say you are.
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That's what you say. That's a fact.
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Watch me. And then also while working in
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silence, you gotta know when to stop explaining your goals to
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others. You can explain and explain and
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explain all day. People got their own mind, their
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own everything. So they're gonna pick and choose
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what they want to deal with. So by you explaining, wasting
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oxygen, talking to someone is not really genuine or don't
00:17:10
really care, it's a waste of time.
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So instead of telling them, 'cause action speaks louder than
00:17:17
words, and that's a fact. Once you show them, instead of
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talking about it once, you just show them results and catalogs
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and how long you been doing this and this and etcetera.
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And they go and look for this like, whoa, OK, I didn't expect
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all this. You did all that, like, yeah,
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you know what I'm saying? So it's always best to do less
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talking. Just do things in private.
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Don't say nothing. Do it little by little.
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Show little snippets. No, Keep people guessing on what
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you got going on. And once everything is up and
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running, they can't tell you nothing.
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That's a fact. They can't tell you nothing.
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And also, while going through this, you have mental battles.
00:17:55
You have doubt. Yeah, comparison.
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You could become impatient. Doubt is always going to be in
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the mix because you have so many companies coming up with doing
00:18:05
this and doing that. And it's like when Nipsey Hussle
00:18:08
has said in that song, he said that it's going to be a whole
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lot of companies just popping up out of nowhere saying they can
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do this and do that. So doubt is there every day
00:18:17
because you can be doing something.
00:18:20
A consumer can know that you're doing something, but they'll go
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somewhere else because it looks glamorous and everybody else
00:18:27
talking about it. So yours is on a low level, but
00:18:31
really the low level is better than top level because if you
00:18:36
really look at it on a low level, you're getting what you
00:18:39
asked for, not what's displayed. And then comparison is always
00:18:44
going to be around because you got some people that like the
00:18:47
Impossible Whopper at Burger King, you got some people like
00:18:51
to Whopper, some people like chicken on a pizza, some people
00:18:54
like pepperoni. Comparison is always going to be
00:18:57
around and you can't satisfy everybody.
00:18:59
So that's one thing you should not have to have a constant
00:19:05
worry in everyday life. Then being impatient is normal.
00:19:10
A lot of people want the process to speed up and go fast because
00:19:13
social media shows like things are so easy, but they never show
00:19:17
the groundwork. They never show staying locked
00:19:20
in, in progress when things are feeling real slow.
00:19:23
For me, there's days when things are slow and there's days when
00:19:26
things are going good. So you gotta learn how to
00:19:31
maintain your audience, your core people on who you are
00:19:37
creating content for, working for, your personal growth.
00:19:42
You have to know who you dealing with, how to deal with them and
00:19:47
keep things afloat. And one thing in this whole
00:19:50
process of what I'm saying, consistency builds confidence
00:19:56
when you doing something that's very consistent and it's like
00:20:01
playing basketball when you hit the mid range jumper, alright,
00:20:04
you're getting good. When you get tired of mid range,
00:20:08
you might step back and hit a three, hit the three pointer
00:20:11
real good. Then you go to the baseline.
00:20:14
You keep going and going and going.
00:20:17
Practice, make perfect. And once you do enough drills
00:20:20
and whatever it is that you're doing is it you're going to get
00:20:24
real good at, you're going to become an expert to where people
00:20:26
asking you like, hey, how you do this?
00:20:29
You can explain it to him, You can guide it to him step by step
00:20:35
or you could teach a class on it.
00:20:39
There's so many variety of different things that you can
00:20:41
do. A lot of people just lack the
00:20:44
knowledge of it and sometimes it's not a personal expertise.
00:20:48
So sometimes a person just need to be shown something or be
00:20:53
educated on something and they can go from there.
00:20:57
Everybody got a phone, so and everybody got the same 24 hours
00:21:02
and then we're going to get into the results catch up eventually.
00:21:09
The momentum for me is when I had the first article, first
00:21:15
magazine article, I was driving home from a night in Nashville,
00:21:22
big kicking it and hanging. And then what just so happened
00:21:26
they checked my phone before I went inside the house and I seen
00:21:31
the people somewhere. Hey, we're from Nashville
00:21:33
Warrior. We want to write this article on
00:21:36
your company. I'm seeing it looking like how
00:21:39
they find me. You know, I'm saying just check
00:21:41
me out for a loop. I was like, I ain't think that I
00:21:43
thought it was a scam. So I've I've looked on it.
00:21:47
I researched it the best way I can.
00:21:49
I have my homeboy in Atlanta name old.
00:21:54
I would call him OB and I had him look it up.
00:21:57
I was like, hey, can you check this house, say this legit,
00:22:01
'cause I, I'm not really digging.
00:22:02
He's like he, he looked at it and he's seen this and he's
00:22:06
like, he looks real. I was like, OK, I gave it a
00:22:09
shot. Did it.
00:22:12
They told me when it's gonna come out.
00:22:13
I ain't tell nobody. So I was just kept it in
00:22:17
silence, kept it in silence, waited so they can't come to
00:22:21
tell me about it and all this other stuff.
00:22:24
Next thing you know, they came. I showed my family in the field.
00:22:29
It was like how I was like I couldn't even tell you.
00:22:32
They contacted me. Next thing you know, the article
00:22:35
came out, I posted on social media and bam, I became
00:22:41
solidified. So slow and steady always win
00:22:45
the race. When you go up fast and blow up
00:22:48
fast, it's kind of like how it is in the 80s when that white
00:22:53
stuff came into the communities. All them people blew up fast and
00:22:56
made that fast money. Some turned it into corporations
00:23:00
and some not here no more due to chasing that dream.
00:23:05
So that's one way of looking at things to where you can have
00:23:11
things come real fast, but you're not gonna learn how to
00:23:15
maintain and keep it going because when things coming at
00:23:19
you fast, it goes away fast. But when you have things slow
00:23:23
and steady, you have time to think.
00:23:25
You have time to realize things, what's going on this and that.
00:23:30
You're not in a rush. So patience is always good.
00:23:33
Patience is always good and why and the reason why a lot of
00:23:41
people quit early because they feel like as they're doing all
00:23:45
this stuff, whatever it is that they're doing, business wise,
00:23:49
company wise, personal growth wise, and they're not getting
00:23:55
any satisfaction. So they feel like we're dying
00:24:01
and I'm doing all this work. I'm not being recognized.
00:24:04
I might as well quit. When you quit, that's when
00:24:09
you're gonna realize, like, I should have stayed doing what I
00:24:12
was doing because when that one or two people come up to you,
00:24:16
hey, whatever happened to that thing you had going on?
00:24:20
You was paying attention. Yeah, yeah, yeah.
00:24:22
I don't know why I didn't say anything, but yeah, I was
00:24:24
watching. And then it just stop.
00:24:27
Then you'd be looking at yourself like, wow, I should
00:24:29
have, I should have kept it going.
00:24:30
And it's like kind of like what Michael B Jordan said in one of
00:24:34
his interviews I've seen recently.
00:24:36
They said a lot of people quit when it's almost that time to
00:24:40
where it's like, I'm about to about to blow up.
00:24:44
That's when a lot of people quit.
00:24:46
And sometimes you just gotta keep going.
00:24:50
You gotta find some type of motivation to discipline is
00:24:53
gonna be there always, but eventually you gotta find some
00:24:57
type of motivation that's gonna keep you going.
00:25:03
Yeah. And then real life reflection.
00:25:06
Sometimes you gotta ask yourself if you working on your own or
00:25:11
you got a crew, what do I do when no one's checking in?
00:25:18
Read a book, audio book. I prefer reading because you get
00:25:23
more of a connection with the book and the story versus the
00:25:25
audio. But everybody preference is
00:25:30
different. Taking a walk.
00:25:33
Also do something. It helps you reflect.
00:25:36
Like I said in the previous episode, you got to find what
00:25:39
helps you motivate because everybody ain't gonna always be
00:25:42
there. So you got to learn how to
00:25:45
finding niche to keep you going when no one's around.
00:25:49
And you also got to stay, stay up and show up without
00:25:54
recognition. So if you're not being
00:25:58
recognized or noticed walking there like you still that person
00:26:01
because someone's going to recognize you, they're going to
00:26:03
recognize what what is this person got going on.
00:26:05
Because this person acting like they chose all this and that and
00:26:09
only got 2-3 views. That's what the world might see.
00:26:14
But when it goes back to what I said earlier, you know, I see
00:26:17
the behind scenes of what it is that you're doing.
00:26:19
If you doing something you building from in silence, from
00:26:22
the ground up, you're gonna have some cockiness because you know
00:26:24
what you're doing. You know how to do it.
00:26:26
You know how to maintain it, marketing and keep it going.
00:26:28
So can't nobody tell you anything.
00:26:31
So that's the beauty of working in silence, staying consistent
00:26:36
and having a strict program and staying discipline.
00:26:40
Also consistency is the rent you pay for success when you're
00:26:48
staying consistent. It's going to take you places.
00:26:51
When you pay rent. You don't pay rent long until
00:26:54
once you get tired of paying rent.
00:26:55
You know by getting a mortgage. Same way just a different
00:27:00
circumstance in a way of looking at things when nobody claps for
00:27:04
your reps you do in private. Just because you hit a jump shot
00:27:09
don't mean a lot of people don't praise you.
00:27:11
You might just be a good old role player, but role players
00:27:13
get recognized too because they always gonna see the star.
00:27:17
But who's the role players? Help them out.
00:27:20
They always in the mix, never forgotten.
00:27:23
And motivation starts discipline.
00:27:27
Finish it for me. After hearing Nipsey Hussle said
00:27:31
he got in the business world selling shirts.
00:27:35
They motivated me, so they motivated me to do the same
00:27:39
thing, so I did it. But the discipline keeps me
00:27:44
going, so I can't. Even though I'm motivated at
00:27:49
first, but the discipline, the structure that I set for myself
00:27:52
keeps me going. So that's why I love what I do.
00:27:56
And I didn't just get into it because it was easy.
00:28:00
I just really got tired of going to the stores and not seeing
00:28:03
anything that I like. And I know I can create
00:28:05
something totally different and better where I could stand out
00:28:08
more than just a display. And also, if you can't work in
00:28:13
silence, you won't last in noise.
00:28:16
And what I mean by is that a whole room can be loud, but you
00:28:23
got to put yourself in a position to where you got to
00:28:26
work when no one's around. A lot of people want want
00:28:30
immediate recognition of, oh, look what I'm doing.
00:28:33
Nah, Nah, Nah. You got to learn how to do
00:28:35
things on your own and just pop up and it's showing my hey,
00:28:38
that's what I did. Check it out.
00:28:40
Let me know what you think. And that keep you going because
00:28:48
when you're talking a lot, a lot of people don't listen.
00:28:52
But when you show action, then people will listen.
00:28:57
And that's gonna conclude the episode of.
00:29:10
This is going to conclude the episode, so if nobody's
00:29:15
watching, that doesn't mean it doesn't count.
00:29:20
The work you do in silence, What's make the noise later?
00:29:25
And as I said before, action speaks louder than words.
00:29:30
And before I close this out, remember this story matters,
00:29:36
your grind matters, and where you're heading is bigger than
00:29:40
where you started. No shortcuts, no excuses, just
00:29:44
hustle and purpose. If you felt this episode, tap
00:29:48
in, subscribe, share it with someone on their grind and keep
00:29:52
the movement alive. This is we legit 1/6 story and
00:29:55
hustle podcast. Until next time, stay focused,
00:30:00
stay hungry, and always stay legit.